The challenge
The chain's customers were loyal, but the tools around them were dated:
- Deals lived on paper. The weekly ad was printed, and coupons had to be cut out and remembered.
- No online ordering. Customers who wanted pickup or delivery went to national chains' apps instead.
- No loyalty program customers could see. There was no easy way to reward repeat shoppers or show them what they'd saved.
- Two languages to serve. Many customers prefer Spanish, and a one-language app would leave them out.
- Staff needed to run it themselves. Weekly ads, coupons, store hours and orders had to be easy for store staff to manage without a developer.
The approach
Start with what customers do every week. The app is built around the weekly routine: check the deals, clip coupons, build a list, then shop in the store or order for pickup.
Let people in before asking them to sign up. Guests can browse deals and products and build a grocery list. An account is only needed to clip coupons or place an order.
Bilingual from the start. Every screen works in English and Spanish, with a one-tap language switch.
Give staff their own tools. A separate admin panel lets store staff publish weekly ads, manage coupons and inventory, set store hours and run the day's orders.
I use AI-assisted development to move quickly, and every part of the system is designed and reviewed against the same security standards I apply as a CISO.
What was built
A customer app for iPhone and Android, with 21 screens:
- Home with weekly specials, featured products and search.
- Weekly ads by department, with deal details.
- Digital coupons to clip, applied automatically in the cart, with a history of redeemed coupons.
- A loyalty card with a QR code to scan at checkout.
- A grocery list that customers can build by hand or from deals and products, then check off in the store.
- Ordering: cart, pickup or delivery scheduling, secure payment, order confirmation and order history.
- A store locator with GPS, hours and directions.
- A feedback survey in both languages.
- English and Spanish throughout, with guest browsing.
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